Here are a few of our past go to market and activation success stories.
idealAsset built a global IP matching platform to accelerate patent monetization, patent licensing, and open innovation. While serving as a fractional CMO, Envisage Associates helped launch the solution, develop the market and grow user adoption positioning the company for acquisition. IdealAsset was acquired by Dominion Harbor in March 2016.
Developed and implemented an integrated marketing strategy bridging sales and marketing processes and tracking to provide an enhanced customer experience. We shifted the message and approach to be seen as an industry leader revolutionizing maintenance control within the healthcare environment. The company was acquired by Accruent shortly after our engagement.
Worked with a Global Events Management Services company to assess why the company was losing several million in sales in lost proposals. In our evaluation, we determined that some of the value inherent in the solution was not demonstrable enough to win the business. The solution needed to be repackaged to communicate value. We provided suggestions on new pricing demonstrating the value and differentiation from the competition. They implemented our suggestions and reduced lost business by 18 %. Our consultation help position the company for acquisition a year later.